Montreal, Wednesday, May 25, 2011 – At the initiative of Vélo Québec, Montreal is joining the international Cycle Chic™ movement, an original idea of Dane Mikael Colville-Andersen, creator of the famous Copenhagen Cycle Chic and Copenhagenize blogs. The Montréal Cycle Chic blog will be unveiled in his presence at a "5 à 7", Thursday, June 2 at Bar Waverly, in the heart of the Mile-End district. The entire Montreal cycling community is invited to this event!

Created in 2007 by Mikael Colville-Andersen, the Cycle Chic™ photo blog has rapidly become a benchmark where cities and cyclists embrace elegance, and daily cycling is a way of life. Now an international movement, since about forty cities worldwide have their own Cycle Chic™, the blog is an undeniable force in the promotion of urban biking… where cyclists are major players in improving the quality of city life.

A group of Montreal photobloggers, led by Mikael Colville-Andersen, has been formed to promote a different perspective of the Montreal cycling community:
the urban cyclist – beautiful and chic!

For the occasion, Mikael Colville-Andersen and the Montréal Cycle Chic photobloggers will post the results of their urban photo safari… on montréalcyclechic.com

Interview opportunities
• Mikael Colville-Andersen
• Joëlle Sévigny, Executive Director of Vélo Québec Événements


PRÉSENTATION (in English) | Wednesday, June 1 | 10:30 a.m.| Free admission
Auditorium de la Grande Bibliothèque, 475 de Maisonneuve Blvd East, Montreal
Mikael Colville-Andersen will also take advantage of his Montreal visit to present a lecture, entitled Four Goals for Promoting Urban Cycling, in which he explains how cities can and should make the bicycle a feasible and acceptable form of transportation.
This presentation is presented by Vélo Québec, in cooperation with the Danish Embassy.


PROMOTING CYCLING IN QUEBEC SINCE 1967
For over 40 years, Vélo Québec, a non-profit organization, has been a key player on the Quebec cycling scene. Whether for recreation and tourism or as a means of clean, active transportation, the organization constantly encourages the use of bicycles in order to improve the environment, health and well-being of citizens.

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CONTACT
Véronique Lavoie
Press Agent, Vélo Québec
514 521-8356, Ext. 358
Cell: 514 942-0743
vlavoie@velo.qc.ca

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