In 2014, Chris Kenyon launched Cycling Works
, an awareness-raising campaign aimed at garnering support from CEOs for the development of a protected bike path network in the heart of London. After receiving a favourable response from nearly 200 CEOs, the operation was deemed an overwhelming success and led to the creation of the popular cycle superhighways
During his visit to Montréal, Chris Kenyon will explain how this awareness-raising campaign was created, what will happen next and how it could be adapted to a city like Montréal.
The lecture will be followed by a discussion with Caroline Tessier, Executive Director of the Association des sociétés de développement commercial de Montréal, and Guillaume Lavoie, lecturer at ENAP, public policymaker and creator of the #veloconomie hashtag. Together, we will look at the possibility of taking this experience to another level in Montréal by, for example, integrating active transportation into the development of commercial arteries.